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Luxury homes are no longer chosen solely for their prestigious address, generous floor area or impressive interiors. For affluent buyers, privacy, tranquillity, wellbeing and the freedom to live on their own terms are becoming just as important. These changing expectations are explored in The New Private Luxury 2026: How Affluent Buyers Are Redefining Home, Privacy & Lifestyle.
Produced in collaboration by Luxury Lifestyle Awards, Vilea Property Boutique and Luxury Boutique Magazine, the report combines an international perspective on the luxury market with insights into real estate and affluent buyer behaviour. Adrian Kołodziej, founder of Vilea Property Boutique and publisher of Luxury Boutique Magazine, contributed expert commentary on discretion, residential choices and the future of luxury living.
What does the report explore?
The New Private Luxury 2026 examines how affluent buyers are redefining the relationship between home, privacy and lifestyle. It considers what makes a property valuable beyond its address or appearance, including how it supports everyday life, personal wellbeing and long-term independence.
The report looks at seven developments shaping luxury living:
- The shift from visible status to personal relevance and quality of life
- Privacy as both a physical and digital asset
- Interiors shaped by personality, memory and the way owners live
- Quiet luxury in the home and in the way exceptional properties are marketed
- Homes designed to support health and independence over time
- Service-led ownership and the growing appeal of branded residences
- The role of technology, trust and resilience in the future of luxury real estate
Who is the report for?
The report offers useful perspectives for people considering the purchase or design of a luxury home, as well as for architects, developers and advisers working with high-net-worth clients. It identifies emerging trends and presents expert insights. It is not a ranking of locations or a survey of buyers.
Download the report
The New Private Luxury 2026 is available in English. Click the cover image to download the PDF.
Download The New Private Luxury 2026 report (PDF)
About the organisations behind the report
Luxury Lifestyle Awards, the report’s luxury industry intelligence partner, led its editorial direction, trend analysis and development. It is an initiative of the World Luxury Chamber of Commerce (WLCC), an international network that connects leaders and organisations across the luxury sector, including real estate, hospitality, design and fashion.
In 2024, the TOP CHARITY Auction, organised by Omenaa Foundation with the participation of Omenaa Mensah and Rafał Brzoska, received a Luxury Lifestyle Awards distinction as Europe’s Best Luxury Auction. The auction brought together art, luxury and philanthropy in support of charitable initiatives.
