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Every recognized brand has its roots. For Vilea Property Boutique, it all began in Wilanów — a district that became the starting point for building a strong position in the premium real estate segment and a place deeply rooted in the company’s identity. The new campaign, “Wilanów is our home,” emphasizes this connection, not as an advertising slogan, but as a testament to many years of presence, relationships, and commitment.
Where it all began
For years, Wilanów has attracted discerning investors and residents looking for more than just an address — a lifestyle, harmony, elegance. It was here, on Sarmacka Street, that the first Vilea Property Boutique office was established – small but with big ambitions. It was from this place that the company began to build a unique business model based on trust, local presence, and quality of service.
Even then, the company’s owners knew that Wilanów was not just a location for them – it was a place where their children grew up, where neighborly relations developed, and where every transaction meant more than just signing a contract.
From Wilanów to the whole of Warsaw – but with our heart where it all began
The next step in the company’s development was the establishment of an office at 17 Klimczaka Street, followed by the opening of the first “real estate salon” in Wilanów at 13 Klimczaka Street. It is one of the most beautiful offices in Warsaw, which has become not only a place of work and meetings with clients, but also a venue for wonderful events, exhibitions, and vernissages. Despite further expansion, including into other districts of Warsaw, Wilanów has remained the center of Vilea – both operationally and emotionally.
It was here that the first original sales strategies based on the “boutique” philosophy were developed, and it was here that the service standards that are now the benchmark in the premium real estate market in Poland were refined. It was also here that a unique philosophy of operation was born: close to people, attentive to context and understanding of place.
The best real estate agency in Poland according to the European Property Awards
The international recognition of being named the best real estate agency in Poland by the European Property Awards is the result of years of work, but also confirmation that a local strategy can have a global reach. It is the experience gained in Wilanów, the precision in conducting transactions and the understanding of the needs of demanding clients that have allowed Vilea to achieve a position that is difficult to challenge today.
Wilanów – a district that inspires
Wilanów is a unique space: it combines classic elegance with modernity. Places such as the Wilanów Palace, Wilanów Lake, and the Culture Park, but also intimate streets with boutique developments create a unique atmosphere that attracts people seeking a high standard of living and privacy. Vilea agents know this district inside out – not only as professionals, but also as residents.
Their everyday life consists of the same parks, cafes, schools, and walking routes as their clients. This allows them to feel the rhythm of the district and base each recommendation not only on data, but also on real experience.
The “Wilanów is our home” campaign – second edition
In an era of intense competition for customer attention, Vilea focuses on authenticity. The second edition of the “Wilanów is our home” campaign shows that the agency does not need distant headquarters or elaborate slogans – all it needs is a presence in the life of the district and the quality of service that customers appreciate.
It is no coincidence that most premium transactions in Wilanów are handled by Vilea agents. Their presence on the market is not a matter of visibility, but of trust built day after day.
Relationships, not just transactions
What sets Vilea apart is its attention to relationships – not only with customers, but with the entire Wilanów community. A Vilea agent does not operate from the outside – they are part of the place, they know the neighbors, the investments, and the specific characteristics of the neighborhoods. Thanks to this, they can advise not only on buying or selling, but also on planning for the future: children’s education, lifestyle, security, and the long-term value of investments.
Wilanów as a symbol – Vilea as its ambassador
Over time, Wilanów has become more than just a district – it is a symbol of a lifestyle associated with harmony, quality, peace, and aesthetics. Vilea is a natural ambassador for this symbol, as it embodies its values. It is here that the agency has developed its highest standards, which it now applies to other parts of Warsaw, from Żoliborz to Sadyba and Mokotów.
Today, tomorrow and in the future – always with Wilanów in our hearts
The “Wilanów is our home” campaign is not only a summary of the past, but also a declaration for the future. Vilea has no intention of leaving the place with which it is so strongly connected – on the contrary, it wants to continue to develop local activities, support social initiatives, support customers, and strengthen its position as the first choice in the premium real estate segment.
